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SMART
LIGHTWEIGHT
WORKBOOT
L i t eBOOT
Meet
HARRISON
AGE:
34
LOCATION:
PROVIDENCE, RI
OCCUPATION:
CONSTRUCTION
WORKER
SALARY:
$43,000
Harrison Brady is
a full-time construction worker in Providence, RI. He has one child (daughter Elise) along with his wife of 11 years, Rebecca Brady. He loves watching his Patriots, Red Sox, and Bruins. Budweiser is his favorite brew and he does his fair share of Big Game hunting in the Fall and Winter seasons.
The Problem:
Traditional CONSTRUCTION boots are not OPTIMIZED for the work that is being performed in them.
The LiteBOOT is for those who are looking to get the most bang for their buck when it comes to their consumer products.
PROJECT STATEMENT
CURRENT WORK BOOTS
Timberland
PRO Men's 26078 Titan 6″ Waterproof Safety-Toe Work Boot
$154.95
3 Emphasis Points
1. WATERPROOF
2. LIGHTWEIGHT
3. FLEXIBLE
IDEATION
FINAL RENDER
$190
L i t e
BOOT
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