REBRAND
INTRODUCTION
My group was tasked with rebranding United Airlines. Through extensive research, we found that the main problem with the company was that the airline is previously known as a "traditional" airline. Before our rebrand, the company was viewed as outdated, minimal, and non-innovative. As a group, we decided to rebrand United Airlines to appeal to the business millennial generation (22-30). We conducted two focus groups and four interviews as our key sources of primary research.
MY
CONTRIBUTIONS
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New logo
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2. DYNAMIC DESK
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3. Creative executions
The "U-Class" is the evolution of the standard business class provided on most flights. It is designed to help passengers be more productive on their business trips. The
U-Class would, of course, replace the
United BusinessFirst® class.
1
U-class
Dynamic desk
While conducting our focus groups, we learned that millennials felt that the tray tables on planes were too small for them to feel productive. Stemming from this concern, I designed the U-Class DynamicDesk.
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FEATURES
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Snack Storage
Cup Holder
Pen storage
CONCEALED SLEEK DESIGN
STRATEGIC STOWAWAY
The Strategic Stowaway concept was created to make carry on stowaway safer for passengers. Being able to stow luggage underneath the feet limits dropped bags and back injuries from flailing luggage overhead.
Creative executions
